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SingapureAirlines
Gen Z Avatars
I created 3 unique 3D stylised characters suitable for use on social. The characters needed to be visually appealing, memorable, and engaging with young audience. They were designed to be versatile and suitable for use in a variety of contexts and scenarios.

Year: 2024
My role: 3D Illustration, Animation

3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
This is Fel, a Chic Girl.
All about glowing up, travel and slaying.
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
This is AJ, a Outdoor persona.
All about exploring fun activities and capturing the moment.
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
This is Marc, the Foodie.
Would travel for food. Eating is his love language. Gen Z is all about embracing body positivity
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
Gen Zs love content creation. The series of 3D ads have each character call for Gen Zs to come audition with KrisFlyer, to be the next ambassadors.
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
Process Behind
The Final Visuals
Some shots about the progress, initial Sketches and Characters. The 2d Character Concepts and Animatics has worked together with Camila Raposa.
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines
3d avatars, Animations, 3D illustrations, Leo Natsume, Gen z, advertising, Design, Singapure Airlines

Curated Team

Client

Singapure Airlines

Agency

eg+ worldwide

3d Illustration and 3d Animation

Leo Natsume

Character concepts and Animatic

Camila Raposa

Discord, trend design, Leo Natsume
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